# PromptBid Site + SDK Overview

Last updated: 2026-02-28

## What PromptBid Does
PromptBid is advertising infrastructure for AI applications.
It helps publishers monetize AI conversations and helps advertisers reach users at high-intent moments.

## Main Roles
- Publisher: AI app owner who enables monetization
- Advertiser: brand or buyer running campaigns

## User-Facing Site Areas
- Homepage: product overview and implementation examples
- Ad Formats: native and sponsored conversation-safe formats
- How It Works: real-time auction flow overview
- Sandbox: interactive product walkthrough
- Blog: product and ecosystem content
- Registration and Login: role-based access for publishers and advertisers

## SDK Integration Model
The SDK integration is intentionally lightweight:
1. Initialize the SDK client
2. Send conversation context for ad matching
3. Render returned creatives by creative type

## SDK Implementation Pattern
Typical application flow:
- Collect context from the current conversation turn
- Request eligible creatives through the SDK
- Render native or sponsored output in the app UI
- Log outcomes for product analytics and optimization

## Creative Rendering Concepts
- Native: integrated recommendations in conversational flow
- Sponsored: clearly labeled promotional units

## Design Principles
- Low-latency auction experience
- Conversation-first ad rendering
- Privacy-respecting targeting based on context
- Transparent role-based workflows for publishers and advertisers

## Public Discovery
- Agent overview: /agent.md
- Implementation reference: /promptBidImplementation.md
- Discovery index: /llms.txt