Campaign Basics

Define your campaign and choose how your ads appear in AI conversations.

Campaign Name

Internal name to identify this campaign in your dashboard

Ad Format

I. Inline chat

Text placement blended into the AI response. Visible without interrupting the conversation and matched to the session context.

II. Inline follow-up

Disclosed text line shown immediately after the AI response. Keeps the placement conversational while separating it from the main answer.

Budget & Bidding

Configure your bid strategy and spending limits.

Your CPM bid competes in real-time second-price auctions. Higher bids win more impressions, but you only pay slightly above the second-highest bid. A strong creative quality score (set in the next step) also improves your effective bid.

Base Bid

$

Base CPM bid for the auction. Default $40.

Daily Budget

$

Spend cap per day. Default $100.

Campaign Budget

$

Lifetime spend cap. Default $1,000.

Total budget must be at least equal to daily budget

Frequency Cap

Max impressions per user per day. Lower values reduce ad fatigue. Range: 1-50.

Start Date

Leave blank to start immediately

End Date

Leave blank to run until budget is spent

End date must be after start date

Ad Creative

Build your ad content. Complete creatives score higher in auctions and win more impressions.

Creative Quality Score 0/100

Headline

0/90

Description

0/200

Call-to-Action Text

Button text that appears with your ad. Max 20 characters.

Landing Page URL

Where users go when they click your ad

Advertiser Domain

Your company domain. Used for brand safety verification in bid responses.

Targeting

Define which AI apps and conversations your ads appear in. Targeting drives supply/demand matching in real-time auctions.

The auction engine matches your campaign to bid requests based on category and keyword overlap. More specific targeting improves relevance and click-through rates. Campaigns with no targeting match all available inventory.

Content Categories

Keyword Targeting

Keywords

Keywords are matched against bid request context. More specific keywords improve relevance and reduce wasted spend. Example: "wireless headphones", "meal kit", "online store".

Exclusions

Exclude Apps (Optional)

Enter app bundle IDs to prevent your ads from appearing in specific apps.

Estimated Reach Broad

Campaign Created

Your campaign is live and entering the auction pool.